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Honest guides to data tools

Pick the right tools for your data. Then use them well.

Tested comparisons, step-by-step tutorials and plain-English explainers for analysts, students, researchers and small teams.

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Every topic has a starting point, comparisons and how-to guides.

Analytics & BIPractical guides to analysing data and choosing business intelligence tools, from spreadsheets to dashboards.Explore →Data VisualizationHow to make charts and dashboards that are clear and honest, and which tools to make them with.Explore →GIS & MappingFree and paid GIS software compared, plus step-by-step tutorials for making maps and analysing spatial data.Explore →AI for DataWhat AI tools can really do with your data: tested, explained and compared.Explore →Cloud & SecurityWhere your data actually lives, how to keep it safe, and the storage and backup tools worth paying for.Explore →SEO & AI SearchPlain-English guides to SEO, Google Search Console and AI search (GEO): what works, what the data shows, and which tools are worth paying for.Explore →Learn DataStart here if you are new to data: data literacy, career paths and free resources to practise with.Explore →

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ExplainerWhat Happens to Your Data When a Cloud Service Shuts Down?What happens to your data when a cloud service shuts down? Real cases, how much notice users got, export tools, your legal rights and a simple chec...10 min readComparisonOtter vs Fireflies: Which AI Note Taker Should Your Team Use?Otter vs Fireflies compared for small teams: accuracy claims, languages, integrations, free plan limits, October 2026 prices and what happens to re...11 min readComparisonGamma vs Beautiful.ai: Which AI Presentation Tool Is Better for Data?Gamma vs Beautiful.ai for data-heavy decks: AI drafting, charts from spreadsheets, brand kits, export, Oct 2026 prices and whether your files train...12 min read

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